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Giannis Antetokounmpo: This is just the beginning

Forget about #OwningTheFuture. Giannis owns the present.


It’s really hard to realize that history is being written right in front of your very eyes. We live in the era of Giannis Antetokounmpo and he is writing history with his two huge hands.

We don’t have to think about what he is going to accomplish in the future anymore. We just have to put our heads down and look at the numbers. Only then we can really see how big he is NOW.


In 2016, Giannis signed a 100.000$ contract with the Milwaukee Bucks. He is the Bucks’ franchise player. He has been on the cover of Sports Illustrated (Biggest Sports Magazine in the U.S.). Ηe made the All-Star Eastern Starting 5 and he is probably going to make it this year too. As far as the 2017-18 season, he is leading his team in Points (29,6 average), Rebounds (10,5) and Assists (4,6) !



Yes, you read correctly. That’s who Giannis is. This is what he has already accomplished and we are lucky to be able to witness this. There is no limit to where he can reach… and he really started from the bottom. Let’s check out some of his early life.



Antetokounmpo is of Nigerian descent.  The son of immigrants from Nigeria, Antetokounmpo was born in Athens, Greece on December 6, 1994. Three years earlier, his parents had moved from Lagos, Nigeria, to Greece, leaving behind their firstborn son, Francis, with his grandparents. Even though Antetokounmpo and three of his four brothers were born in Greece, they did not automatically qualify to receive full Greek citizenship. For the first 18 years of his life, Antetokounmpo had no papers from Nigeria or Greece.

He grew up in the Athens neighborhood of Sepolia. The New York Times reported: "Like many other immigrants to Greece, his parents struggled to find work.  Antetokounmpo and his older brother, Thanasis, helped out by hawking items such as watches, bags and sunglasses." In 2007, Antetokounmpo started playing basketball and by 2009 he was playing competitively for the youth squad of Filathlitikos.

In 2012, Antetokounmpo joined the senior squad of Filathlitikos and played for them in Greece's second-tier basketball league, the Greek A2 League, during the 2012–13 season.

On April 28, 2013, Antetokounmpo was officially eligible for the 2013 NBA draft. He fulfilled his draft projections as a first-round pick by being selected 15th overall by the Milwaukee Bucks. On July 30, 2013, he signed his rookie scale contract with the Bucks.


So, the truth is that we don’t even know how much more Giannis is capable for.

Sky is the limit for him but even if he reaches there, he’s going to keep on jumping. We just can't stop watching. The Greek Freak is one of the biggest stories of the season. His personality on the court and the numbers he pads his stat sheet with are beyond impressive. 

One of the hottest questions could be; “Can he reach LeBron?”


Well, just as LeBron has been chasing Michael Jordan's ghost as the game's pre-eminent icon, Antetokounmpo is drawing comparisons to James -- on the court, at least. We can’t be 100% certain about what’s happening in the near future BUT, as he said after his recent career-high (44 points) :

'This is just the beginning'. 


Social Media Marketing (SMM) – The digital path to your goal.


The last few decades have slowly merged what we all know as traditional society with an expanding digital one. People have had to adapt to this ever-changing reality. New ways of communication are consistently emerging, giving us enhanced options for products and services.

Information has now become so fast that people have to find quick and efficient solutions that meet their needs. This has resulted in savvier marketing methods. Traditional marketing strategies now have to compete with the ever rising digital marketing strategies, with the latter reaching more potential customers at a speed that is immeasurable.

Professionals, companies and marketers have turned to Social Media platforms like Facebook, Twitter, Instagram, Youtube, LinkedIn, Yelp and blogs in order to take advantage of all the information out there that can help them reach their business goals. As the market becomes increasingly competitive, there is a need and a demand for new techniques to reach potential consumers and clients. Social Media platforms are the most effective way for companies and businesses to target their specific audiences with the greatest possibility of a good return of investment (ROI). Keep in mind that most major Social Media platforms can be used for free.

Social Media Marketing has a direct impact on potential customers. The relationship between the company and customer is bidirectional. Using specific metrics, companies recognize people’s interests via social media and send targeted advertisements and promotions to them. Consumers then have the opportunity to choose from the best, considering posted reviews and feedback. Companies use these comments, reviews and general feedback to improve their products and services and earn more customers in the long run.

Corporate digital marketing uses all social networks to identify specific actions, such as COBRAs (consumer’s online brand related activities) and the eWOM (word of mouth) to successfully advertise online. Application of these techniques has proven successful, as marketers are able to establish and nurture relationships with their online users. Once a COBRA has a stronghold of who its’ consumer base is, the power to impact their consumer’s purchasing behavior leads to marketing strategies that ensure future purchases. Marketing strategies may then shift from mass consumer appeal to customized advertising.

SMM has become a world wide forum where consumers are constantly exploring the marketplace to improve their daily life in one aspect or another. But what should be noted is the need for a strong social framework (legislation). Some kind of consumer protection is necessary to be developed in the virtual world, otherwise this digital society will not have durability.

As the current state of affairs in the world clearly demonstrates, not all marketing is in the best interest of our present and thus future society. Beneficial for man is anything done with prudent and wise use. Considerate use of the Social Media Marketing means progress, quality and prosperity for the digital age.


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